Mrs Claus’s Naughty and Nice checklist

As with the big one in Greenland, everything that’s made in Santa’s Little Workshop in London has to get my seal of approval before it’s sent to you, our dear customer. And I am known for my meticulous attention to detail (painstaking my husband calls it), so you can rest assured you’re getting the highest quality craftsmanship, and not something that soon loses its magic. It’s what I have insisted on for hundreds of years and generations of excited children.

But just what does it take to get the Mrs Claus seal of approval? Well, for the first time I’m letting you in on my checklist. There isn’t enough room to put the entire list here, but below are the most important points telling you everything you need to know about us. The whole of the ‘Nice List’ has to be present and correct, but absolutely nothing on the ‘Naughty List’ is allowed.

Nice List

  • Handmade, and hand-stitched to order
  • Personalised
  • Highly-crafted by the best behaved elves
  • Materials sourced locally
  • Eco-friendly – made with very little waste
  • No compromise on quality or luxurious materials
  • Making a keepsake to last for many Christmases
  • Staying true to the magic of Christmas, and caring about what you make. The heart of the craftsperson should be felt in every object. 

Naughty List

  • Mass-produced in a factory
  • Polyester *shudder*
  • Making Christmas disposable
  • Using the cheapest materials to make the most profit
  • Made in China (unless you’re actually in China)
  • Uniform and soulless
  • Uninspired and underpaid elves 
  • Makes a child question whether they believe in Santa

Mr. and Mrs. Claus

Photo by Alberto Romano

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